March 05 VFacts - Holden #1

[RPO83]

Ford
Courier 4X2 287
Courier 4X4 375
Escape 314
Explorer 46
F250 206
Fairlane 145
Falcon 5026
Falcon Ute 1762
Fiesta 482
Focus 801
LTD 7
Territory 2275
TOTAL Ford 12019

Holden
Adventra 89
Astra 2799
Barina 863
Caprice 97
Commodore 7052
Monaro 207
Rodeo 4X2 1398
Rodeo 4X4 1048
Statesman 284
Commodore Utility 4X2 1299
Commodore Utility 4X4 90
TOTAL Holden 16032

[SSbaby]

Compared to the same period last year, Toyota actually lost 3% market share. It's not like Holden had an extraordinary month... Toyota just dropped the ball. Supply problems, possibly?

[RPO83]

Originally Posted by SSbaby

Compared to the same period last year, Toyota actually lost 3% market share. It's not like Holden had an extraordinary month... Toyota just dropped the ball. Supply problems, possibly?

The new Hilux has cost them a touch over 1000 units, other commercial vehicles have gone down slightly, Avalon, Camry 4cyl and V6 losing a few hundred units respectively all added up to their slump.

As for Ford, they must be pleased that the following cars lost sales over the same period last year; Falcon, Focus, Courier, Econovan, Escape, Explorer, F250 4X2, F350 4X4, Fairlane, Falcon Ute, LTD, Transit, Transit Bus, Transit C/C.

So which car improved the most?
The Fiesta, by....78 units.

God save the Territory...

[outback_ute]

Good to see Falcon ute well and truly back in front of Commodore ute! LTD vs Caprice figures are a bit of a worry though...

[SSbaby]

Toyota believe the new HiLux will account for roughly 40,000 units this year.

Don't let them achieve their goal, peoples. Keep buying up those Falcon and Commodore Utes!!!

[Steffo]

Just out of curiosity.. what were the Econovan figures... does it seperate them for Econovan SWB, MWB and LWB too?

[SSbaby]

Comments such as the large car segment is down and SUV sales have increased... well Falcon has dressed itself in Territory gear... Commodore is still selling strong.

Originally Posted by outback_ute

Good to see Falcon ute well and truly back in front of Commodore ute!

Haven't Falcon ute sales been ahead of Commodores since Ford re-introduced the tray-back one-tonner?

[Walkinshaw]

Caprice V LTD
97 V 7

and fair enough! LTD is just a leather lined XT

I'd put it more to the vast difference in marketing attention between the Caprice and the LTD myself. Apart from reviews, I can't say I've ever seen a single ad for the LTD whereas I can still remember the Jame Bond themed Caprice commercials.

[SSbaby]

It would be good to correlate the production numbers (for local sales only) for Falcon derivative vehicles vs Commodore derivatives, for both pre and post Territory periods.

I wonder what Territory has done for total Ford Aus production numbers and how much it cannibalised has Falcon sales?

[russellw]

Originally Posted by LSD

Haven't Falcon ute sales been ahead of Commodores since Ford re-introduced the tray-back one-tonner?

Might be a good idea to go and have a look at a few of the stats from last year which are available here in graphical form. It's been a roller coaster riude for the Falcon Ute the last 24 months.

Russ

[russellw]

Originally Posted by SSbaby

It would be good to correlate the production numbers (for local sales only) for Falcon derivative vehicles vs Commodore derivatives, for both pre and post Territory periods.

I wonder what Territory has done for total Ford Aus production numbers and how much it cannibalised has Falcon sales?

The total platform sales (domestically) are included in the analysis each month as per THIS example (post Territory) and THIS one (pre). Graph 3 on each one.

Might be good to do a more direct comparison when time permits.

Cheers
Russ

[FNQracing]

Originally Posted by LSD

I'd put it more to the vast difference in marketing attention between the Caprice and the LTD myself. Apart from reviews, I can't say I've ever seen a single ad for the LTD whereas I can still remember the Jame Bond themed Caprice commercials.

I think its much simpler than that. The Fairlane / LTD just look, well, crap really. What does the LWB Ford's have over the Fairmont Ghia except for asking an extra $10k. Therein lies your answer.

The Stato / Caprice is quite a classy looking car, and very much different from the pov models. Very Euro looking, whereas the Fairlane looks like a Falcon thats taken viagra.

[paul7v7]

i am more suprised by how many F250's that are bought each and every month. I think it is good. Were Ford expecting this kind of success for them?

[FNQracing]

Originally Posted by SSbaby

It would be good to correlate the production numbers (for local sales only) for Falcon derivative vehicles vs Commodore derivatives, for both pre and post Territory periods.

I wonder what Territory has done for total Ford Aus production numbers and how much it cannibalised has Falcon sales?

Territory has very much stolen many Falcon sales. As long as plenty of locally produced car are being sold, well thats all good I say.

Good old Commodore remains a favourite. I wonder how many V8's Ford and Holden are pushing apart from XR's and SS's?

[paul7v7]

i would like to see the XR vs SV6/SS figures...i see a lot of SV6 but not many VZ SS.

[Smoke Pursuit]

Ford may aswell just **** the Fairlane off... The Mark II was the biggest waste of time ive ever seen...

Originally Posted by FFOracing

I think its much simpler than that. The Fairlane / LTD just look, well, crap really. What does the LWB Ford's have over the Fairmont Ghia except for asking an extra $10k. Therein lies your answer.

The Stato / Caprice is quite a classy looking car, and very much different from the pov models. Very Euro looking, whereas the Fairlane looks like a Falcon thats taken viagra.

Just for informations sake. LTD has Sat. Nav, REX DVD rear entertainment system, softer better quality leather, 8-way electric drivers seat (vs 6 in the Fairmont Ghia) and not to mention the extra rear leg room.

Supply was also an issue with MkII for some reason.

But I agree more work needs to be put into the LWB cars for them to be more competitive.

[DRU842]

Not sure you can say stolen sales as much as stolen production; its the old chicken & egg arguement.

[Mark351]

I'm amazed at the sudden drop in commodore ute sales - they've been very strong since about September of last year.

89 Adventras? It this with the V6 now introduced? If so, that's shocking. Even with just the V8, still very very sad. The paper today reported lower sales of Kluger too, and with Territory riding in the 2000+ bracket, the public has well and truely voted with their hard earned on which is the superior vehicle.

Not suprised Ford is selling F250's in that volume. Very few of you would notice that Ford plug this vehicle where it matters...horse magazines. Having assisted with the restoration of a horse float myself, and having bought a '76 F100 to help tow the sucker, it's easy to see why you can see so many newer floats towed by brand new F-Series trucks - they do it very well. Saw a few towing cars into Summernats whilst doing scrutineering too, and the older guys love em.

[Cobra]

Good to see strong F-truck sales. F-trucks are also sold in big numbers to SES.

[SSbaby]

Originally Posted by russellw

The total platform sales (domestically) are included in the analysis each month as per THIS example (post Territory) and THIS one (pre). Graph 3 on each one.

Might be good to do a more direct comparison when time permits.

Cheers
Russ

That's great work, Russell!

Not wanting to stir the pot put looking at those figures, the Territory has (in relative terms) added about as much volume to total Falcon platform sales as Adventra has to Commodore platform sales... very little in terms of extra production volumes.

Would I be correct in my assumption?

[Cobra]

Originally Posted by SSbaby

That's great work, Russell!

Not wanting to stir the pot put looking at those figures, the Territory has (in relative terms) added about as much volume to total Falcon platform sales as Adventra has to Commodore platform sales... very little in terms of extra production volumes.

Would I be correct in my assumption?

And when you add utes to the equation we have more. :

[SSbaby]

Originally Posted by Cobra

And when you add utes to the equation we have more. :

I did say platform sales and that includes utes!

[Smoke Pursuit]

Fairlane 145
Falcon 5026
Falcon Ute 1762
LTD 7
Territory 2275
Total 9215

Adventra 89
Commodore 7052
Statesman 284
Commodore Utility 4X2 1299
Commodore Utility 4X4 90
Monaro 207
Caprice 97
Total 9118

Ford Sell more locally produced vehicles then Holden according to my sums, which i hope are correct. Now added Caprice thanx SSbaby, so this should be right. Theres stuff all difference here, but Holden do the extra shifts and have a fair few exports each month, so i guess considering both companies with their local products, they are both just about on par. I personally can tell you that the Territory has knocked around the Falcon in a few regards.

A) its taken over some of Falcon production time, therefore Less Falcons getting built a month = less sales and;
B) probarly 1 in 3 Territories will replace a Falcon of some sort whether it be a Wagon or a Sedan, I know both my Dad and Uncle have both replaced their BA Falcons with Territories just because they are such a great car with bascially the same dynamics as a Falcon with only small change difference in price.

[RPO83]

Wagon/Sedan break-up and YTD totals

Ford Falcon
Sedan 4172
Wagon 854
March Total 5026
March Share 32.8
Sedan YTD 10970
Wagon YTD 2220
Total YTD 13190
Share YTD 33.6

Holden Commodore
Sedan 5611
Wagon 1441
March Total 7052
March Share 46.1
Sedan YTD 14232
Wagon YTD 2935
Total YTD 17167
Share YTD 43.8

[SSbaby]

Originally Posted by ShockWaveXR6na

Fairlane 145
Falcon 5026
Falcon Ute 1762
LTD 7
Territory 2275
Total 9215

Adventra 89
Commodore 7052
Statesman 284
Commodore Utility 4X2 1299
Commodore Utility 4X4 90
Monaro 207
Total 9021

Ford Sell more locally produced vehicles then Holden according to my sums, which i hope are correct.

Don't forget Caprice sales. ;)

Yes but that's my point. I believe that Ford production volumes pre-Territory were similar to current levels.

Irrespective of who produces more, as far as local sales is concerned, Ford have uncovered a way to maintain it's sales composure without actually growing it even though Territory monthly sales figures look impressive. The 'Terror' is cannibolising Falcon sales, unfortunately.

Not stirring, just the way I interpret the figures. Could anybody support my off-the-cuff 'findings'?

[Smoke Pursuit]

Originally Posted by RATT

Just for informations sake. LTD has Sat. Nav, REX DVD rear entertainment system, softer better quality leather, 8-way electric drivers seat (vs 6 in the Fairmont Ghia) and not to mention the extra rear leg room.

Supply was also an issue with MkII for some reason.

But I agree more work needs to be put into the LWB cars for them to be more competitive.

Standard 17 inch rims and some LED tailights would be a good start for the LTD to make a few more sales.

Its a joke that it only comes with 16 inch rims which happen to be IDENTICAL to the Ghia... Theres no advantage to buying one exteriorwise over the Ghia... As for Mark II its realease was only late last month so Dealers should be getting some stock now, not that they will really want them lol _

[russellw]

There is a quick look at the Territory sales and where they have come from posted in the Tech Section HERE.

Cheers
Russ